Timbuktoo Groupe is a consulting firm specializing in the creation of brand names: we create names for your companies, products, services, domain names and others. Our team is made up of naming professionals who are passionate about brands, names, words and language.
We’re also passionate about trademark law, new brand-related technologies and new language technologies. What brought us all to Timbuktoo Groupe is our experiences as brand specialists, linguists, strategic planners, semiologists, journalists and writers with keen minds for everything international, brands and name creation. We’ve studied and/or use a dozen languages, including English, German, Spanish, Latin, Russian, Japanese, Chinese, Korean and Arabic.
Our mission statement
Our mission statement is to help you create brands which are both strategically relevant to and legally exploitable in your current and future markets.
Our experience with well-established brands has given us a strategic outlook on brand names: the process of creating a name must come from a naming strategy that is coherent with your marketing strategy and your business strategy. The legal aspects have grown over the last 10 years to become the most challenging part of brand name creation. Legal expertise is fully integrated into our working method: our partnerships include prominent players in the field of trademarks and domain names technologies, as well as a unique partnership with a law firm which is involved throughout the entire process of name creation – both research and consulting.
We want to bring you the kind of professionalism that is expected of big agencies while also providing you with the kind of relationship you would expect from a small organization: one that is based on listening, closeness and flexibility.
Meet the team
In order to complete our missions, we rely on a network of professional linguists, namers from the greatest branding firms and professional translators based in the US, Europe and Asia.
Helmut is a sheep, but not just any sheep. He is an artistic sheep, a cousin of the famous Lalanne’s sheep. We love art here at Timbuktoo. It’s a source of emotion and inspiration. Helmut is our mascot. He doesn’t answer the phone and he can’t even serve coffee (yet), but he is our daily source of creative energy and joyfulness.